There are a lot of skills that you don’t need to create an online information business.
There are, however, a few that you do, and in this article I want to tell you what they are.
You’ll get better at these things with practice.
1. You need to develop the ability to deliver value.
That may seem so obvious as to be hardly worth mentioning.
But it’s’ essential that you understand this.
It’s all too easy to become so caught up with getting rich that you lose sight of what your business is about.
You’re in business to make the lives of your customers better.
If you do that, then they will pay you for your expertise; but if you focus on getting their money, they won’t give it to you because they’ll now that you don’t really care about them.
2. You need to develop the ability to communicate.
This, too, may seem obvious.
But you’d be surprised – maybe you wouldn’t – how many people there are who are trying to have successful businesses, but who can’t get their message across clearly and succinctly.
There are just three ways to get your expertise across to people online: By writing, through audio or video.
Even with a talking head, there is no face-to-face communication. And Skype or any other kind of video conferencing is no substitute for the real thing, either.
You might have an earth-shaking solution that is so good that it could put everyone else out of business.
But if you can’t communicate it to the people who need it, then it won’t matter.
Not one bit.
But I’ll let you in on a little secret.
Those of us who can do it have to keep on practicing in order to stay proficient.
3. You need to develop the ability to carry on; to never give up.
Let me clarify something, just so that there’s no misunderstanding.
Persistence doesn’t mean knocking yourself out.
It doesn’t mean working 100 hours per week or more.
If you do that, then eventually you’ll just burn out.
You have to give yourself the opportunity to rest and recover.
But it does mean that you won’t quit.
And it’s so important that you don’t confuse the two.
It starts with your attitude.
Are you determined to make it work?
Are you willing to learn as much as is necessary and to keep on learning?
You know, one of the problems that keeps coming up is that those who don’t have a blog, have never created a video for YouTube, or have never written an article think that they don’t need to learn anything about how to create an online business.
They don’t have any products, and they have no idea how to write an email campaign, never mind to build a list, and yet they think that they know it all.
So I ask the question again: Are you willing to learn as much as is necessary, and to keep on learning for as long as it takes?
That’s the attitude of an entrepreneur; and it doesn’t matter if your business is online or offline.
So those are the three things you need to learn how to do, and if you’re weak in any of them, then you’ll get better at them with the right coach.
You have to be able to deliver results that your customers value, you have to stick with it, and you have to keep on learning.
And when you do those things, then you’ll have the best chance of succeeding.