It’s really not that difficult to get me to give away my email address. All you have to do is offer something free that has value to me. I’ve learned a lot about how internet marketing works by trading my address for all manner of free material.
Recently, however, I received a bunch of so-called bonus information products that had nothing whatsoever to do with the free item on offer. You probably think I’m kidding. Here a sample list of what was in it: Addiction Recovery, Adopting a Dog, Allergies, Attorney Services, Biodynamic (sic) Farming & Gardening, Bipolar Disorder, and Caring for Native Wildlife. And that’s just the first three letters in the alphabet. Theoretically, there’s something here for everybody, but in practice . . . well, you get the idea.
I’m sure you’ve had first-hand experience with the multitude of spam that assaults almost everyone’s inbox. It’s become so serious that many newsletter distributors now insist that anyone using their services to market via email obtain the addresses through a double opt-in method. This means that you not only type in your email address, but that you also confirm that you want whatever you signed up for.
Of course, most of us don’t want anymore spam and so to prevent that, we simply are more careful about who we give our email address to. That’s why marketers offer a free bonus. And that system works pretty well. I give my address in exchange for some information that I want.
This particular marketer, however, simply gathered a lot of useless stuff together and offered it; but he didn’t say that’s what we’d get. He said we’d get something useful. Now to be honest, I don’t know what he promised. All I know is what I got. But, I will tell you who sent it so that you don’t get sent the same rubbish that I did. His name is John Cornetta. If you see this name near an opt-in box, then do an about face and surf to another page as quickly as you can. That way you’re hopes won’t be raised needlessly.
Bruce Hoag, PhD, CPsychol