You will have all heard this before: It’s a form of insanity to do the same thing day after day and expect a different outcome. What’s wrong with that, I hear you say? It’s simply this. The implication is that if you do the same thing every day, you will get the same outcome. Is that what you believe?
Everything around us is constantly changing. We talk about it all the time. It’s akin to skiing moguls at dusk. Things seldom are what they appear to be. And not only that, but we expect it to be that way. In other words, we’d be surprised, if not stunned, if it was any other way.
So, if we’re willing to admit that the world in which we live, love, and have our being is constantly changing, why would we think it a form of insanity to expect different results from doing the same thing every day? I’ll tell you. It’s because each of us is looking for the silver bullet, the magic potion, or the secret technique that will get us what we want.
Success in anything requires focus, concentration, and effort. But, all the while we’re doing that, we have to remember that we, too, have to be as flexible as we know the world around us to be. If we fail to do this, we really will go insane.
Bruce Hoag, PhD, CPsychol
http://www.p-advantage.com
Tags: business success, insanity, marketing