Raising your sights! ©Bruce Hoag, PhD

Raising your sights!
©Bruce Hoag, PhD

What is the mindset of an online entrepreneur?

How does your brain need to work?

How should you think differently?

Maybe you’ve only just begun to think about these things.

And maybe while doing so you felt that you had hit a wall before you even got started.


When you thought about starting a business, did it feel as though something was holding you back? That just as you were about to take the first step, there was something in the back of your mind that said, “Whoa!”

I’m sure that you know what I mean. You want to get started, but something keeps telling you to wait a little longer, to do a little more research, some more planning, or just about anything else but start.

Have you ever felt like that?

I think I know the reasons why you haven’t been able to start, and I’m going to tell you what they are, and what to do about them.


There’s a five step process that you must go through in order to start your own business. Some people will go through the first four steps in the time it takes to blink, while others may require months or even years.

Although I’d love to be able to just give you a pill to take that would move you through Steps 1-4, I can’t. No such medicine can do that. You are going to have to choose to follow them, and only you can do them.

You must do each of these steps in the order listed below.


1. Believe

2. See

3. Think

4. Be

5. Become


When you do the first four, then you’re in a position to become an entrepreneur, to start your own business and to make it a success.

Without them, you’ll never become one. And if you want to have your own business, then what you’re really telling me is that that’s what you want to do. You want to become an entrepreneur.

So let’s begin.


1. The first step is that you must believe that you are an entrepreneur.

Now I know that this sounds ridiculous. How can you believe that you are something in principal when you’re not yet one in practice? Well, character actors do it all the time.

But in your case, you’re not acting. Instead you are choosing to believe that you are already the person that you want to become.


You’ve probably heard this before: “I’ll believe it when I see it.” Those are the words of a skeptic. A skeptic says, “I’ll believe that I’m an entrepreneur when I do what successful entrepreneurs do; when I have a successful business.”

The truth is exactly the opposite, and few people ever realize it.

You’ll see it when you believe it.

In other words, you’ll see yourself as an entrepreneur when you believe that you are one. Believing is seeing.

We have another word for believing.

It’s faith.


What is faith?

Faith is certainty. The entrepreneur who has faith says, “I believe that I will become a successful business person.”

Faith is not a wish. A wish is a hope that we doubt will ever occur. But faith is being absolutely convinced that despite the evidence to the contrary, what you believe will occur. And it matters not whether there’s any indication that that will be the case next week, next month, or next year.


Painters, composers, writers, and anyone else who designs or creates are blessed with a greater ability to believe without seeing than other people; but that doesn’t mean that you can’t develop that skill as well.

It only means that you’ll have to overcome your own skepticism.

Let me ask you this: Do you believe that you are capable of creating a successful business? There’s no reason why you can’t.

If you can believe that you have the capability, then you have grounds to believe that it’s something you will do.


2. When you believe that you’re an entrepreneur, then you’ll be able to see yourself as one.

Remember the principle in the previous step. You’ll see yourself as an entrepreneur only after you believe that you already are one.

You’ve probably heard someone say, “I see what you’re saying.”

How can you see what you hear? You can only do so in your mind’s eye. If you’ve understood what has been said, then you can see what that looks like in your mind. And so “seeing” means “understanding.”

The more that you see yourself running that successful business that you believe you are capable of creating, then the more you’ll believe that it is something that you will do.


3. The third step is to think like an entrepreneur.

There’s a lot of chicken and egg here. Belief, picturing and thinking all go together. Psychologists often say that thinking precedes them all. I’m not entirely sure if that’s the case or not, because none of us can do any of these in isolation from the other two. In other words, we can’t really start at the beginning of the process without being influenced by the others.

But whatever the order, the next thing you must do is to think like the person you want to become. You have to think like an entrepreneur.

And the more that you believe you are one and see yourself as being one, the easier it will be to think like one as well.


4. Be – The fourth step is that you have to be an entrepreneur.

To be an entrepreneur is different from becoming one; and you must be one first.

To be an entrepreneur means that you have the right mindset. It’s one step beyond just thinking of yourself as one.

It means that you’re beginning to formulate your ideas about what your business would look like.

You’ll find yourself asking questions like:

– What do people want that they can’t seem to get?

– What value could I give them?

– What products or services could I provide?

– Who should I talk to?

– What should I do next?

And instead of just asking them, you’ll begin to jot your ideas down and think about how you might get the answers that you want.

Entrepreneurs think about these questions all the time; and you will, too, when you believe that you are an entrepreneur-in-waiting, see yourself running a successful business, and begin thinking like a business person.


5. The last step is becoming. Becoming describes the end of the beginning. You’ve started your journey to become an entrepreneur, and now after working towards that, you have arrived within the circle of other successful businesses.

The journey never stops. Even if you sell your business, you’ll start another one. Entrepreneurs always do. But you can leave that for later. When you become that person you set out to be, it’s similar to a golfer arriving on the green. The first few strokes were necessary to get you there. You had to cross the fairway and you had to get out of the rough whenever that became necessary. But now you’re at the green.

Just as it is in any successful business, you have to do whatever is necessary to get yourself to the green. You can’t putt from the tee.

Stop wondering if you have what it takes. Believe that you can do it. See yourself doing it. Think like someone who is doing it already, and be that person; and when you’ve done that, then you’ll become the successful entrepreneur that you knew you were.


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